According to TechInsights, smartphone sales grew by a significant 11% year-on-year in the first wave of sales during the festive season in India.

New Delhi – According to TechInsights, smartphone sales grew by a significant 11% year-on-year in the first wave of sales during the festive season in India. This year's initial sales period, running from September 26 to October 6, is 11 days, an extension of the typical 7-8 days of previous years.

Samsung emerged as the market leader, capturing 20% ​​of smartphone sales. The company's success is due to its popular models Galaxy M35, Galaxy S23, Galaxy A14, and Galaxy S23 FE. Samsung's unit sales are up 17% over the same period in 2023.

TechInsights industry analyst Abhilash Kumar highlighted Samsung's strong performance. “Compelling deals and price cuts across various product lines including the Galaxy A, M, and S series led to impressive sales figures,” he noted. Additionally, Samsung's sponsorship of major sales events on platforms like Flipkart and Amazon further boosted its sales momentum.