A complete of 11 marriage companies filed for chapter over the previous yr within the nation.

Tokyo: As folks resort to courting apps quite than marriage session companies, the variety of chapter filings has risen to a document stage in Japan over the previous yr.

A complete of 11 marriage companies filed for chapter over the previous yr within the nation, whereas one other 11 closed, suspended operations or have been dissolved, The Mainichi newspaper reported.

In keeping with information revealed by the analysis agency Teikoku Database, this can be a document excessive for providers which have historically assisted people to find their mates and tie the knot.

This pattern has been attributed to declining beginning charges in Japan and other people marrying later in life, however courting apps are seen because the decisive issue.

In keeping with a survey performed by Meiji Yasuda Life Insurance coverage in November 2023, one in each 4 {couples} who married within the earlier yr met utilizing matching functions. The identical quantity claimed to have married individuals they met at work.

The report mentioned that the wedding session trade is making an attempt to draw new purchasers by providing providers like on-line interviews and marriage searching events.

Nonetheless, the Teikoku Databank report states that “it’s troublesome for them to distinguish from different firms with primary providers, and it’s very simple to fall into competing simply on worth. Excessive promoting prices are placing strain on the companies’ companies”.

In the meantime, courting apps are searching for methods to seize much more market share, together with a extra targeted give attention to privateness, which marriage session providers usually pay extra consideration to.